2025年深圳国际线束加工展览会（ICH Shenzhen）于近日成功举办，聚焦线束制造、自动化技术与新能源汽车领域的前沿发展，汇聚了全球众多专业厂商与行业用户。IWISS威仕工具以独具匠心的品牌形象亮相本次展会，其以环保可回收瓦楞纸为核心材料、完全自主DIY搭建的展台，不仅视觉鲜明、富有设计感，也传递出品牌致力于绿色制造与可持续发展的理念。
The 2025 Shenzhen International Wire Harness Processing Exhibition (ICH Shenzhen) was successfully held recently, focusing on the cutting-edge development of wire harness manufacturing, automation technology, and new energy vehicles, bringing together numerous professional manufacturers and industry users from around the world. IWISS Tools made its debut at this exhibition with a unique brand image. Its booth, made of environmentally friendly and recyclable corrugated paper as the core material and built entirely independently, not only has a vivid visual and design sense, but also conveys the brand’s commitment to green manufacturing and sustainable development.
展台现场人潮涌动，IWISS丰富的产品线吸引了大量专业客户长时间驻足交流与体验。尤为值得关注的是，据现场统计，约40%到访的工业企业用户曾购买或使用过IWISS的工具产品，并对其压接工具、剥线钳、电缆剪等拳头产品的性能和质量给予了高度评价。很多用户表示，IWISS工具在实际产线和维修场景中表现出良好的耐用性和精度，已成为日常工作中信赖的伙伴。
The exhibition booth was crowded with people, and IWISS’s rich product line attracted a large number of professional customers to stop and exchange ideas and experiences for a long time. Of particular note is that according to on-site statistics, about 40% of industrial enterprise users who visited have purchased or used IWISS’s tool products, and highly praised the performance and quality of its flagship products such as crimping tools, wire strippers, and cable cutters. Many users have expressed that IWISS tools have shown good durability and accuracy in actual production lines and maintenance scenarios, and have become a trusted partner in daily work.
本次参展，IWISS不仅着眼于品牌曝光与产品体验，更以“线上销售联动+线下深度互动”为主要策略，系统收集用户反馈、推进典型客户调研，为未来产品开发提供坚实依据。展出的IWD系列汽车插针压接工具尤其受到新能源汽车和车载线束领域客户的关注，其专业级精度与可靠性完美契合当前行业对小型化、高一致性端子压接的技术需求。
In this exhibition, IWISS not only focuses on brand exposure and product experience, but also adopts the main strategy of “online sales linkage+offline deep interaction”, systematically collects user feedback, promotes typical customer research, and provides a solid basis for future product development. The IWD series of automotive pin crimping tools exhibited have attracted particular attention from customers in the fields of new energy vehicles and automotive wiring harnesses. Their professional level accuracy and reliability perfectly meet the current industry’s technical requirements for miniaturization and high consistency terminal crimping.
IWISS高端剥线钳由德国头部企业代工制造，延续欧洲严谨工艺，在切削寿命与握持体验方面显著提升，满足了市场对高品质工具的期待。通过展会中与一线用户深入沟通，IWISS清晰把握到市场对专用型工具的迫切需求，并计划基于此次洞察开发三款新型工具：一款适用于精细作业的迷你剥线钳、一款可单手操作的大平方电缆剪，以及一款专为狭窄空间设计的水管切割工具，进一步丰富其在电气化、自动化应用场景中的解决方案能力。
The IWISS high-end wire stripping pliers are manufactured by a leading German company, continuing the rigorous European craftsmanship and significantly improving the cutting life and grip experience, meeting the market’s expectations for high-quality tools. Through in-depth communication with frontline users at the exhibition, IWISS has clearly grasped the urgent demand for specialized tools in the market, and plans to develop three new tools based on this insight: a mini wire stripper suitable for fine operations, a large square cable cutter that can be operated with one hand, and a water pipe cutting tool designed specifically for narrow spaces, further enriching its solution capabilities in electrification and automation application scenarios.
此次参展不仅有效提升了IWISS在线束加工、自动化装配及新能源汽车领域的品牌影响力，也为其后续产品迭代和市场拓展提供了重要方向与用户基础。未来，IWISS将继续依托技术与用户双轮驱动，打造更贴合市场需求的高品质专业工具。
This exhibition not only effectively enhances the brand influence of IWISS in the fields of wire harness processing, automated assembly, and new energy vehicles, but also provides important direction and user base for its subsequent product iteration and market expansion. In the future, IWISS will continue to rely on technology and user dual wheel drive to create high-quality professional tools that better meet market demand.
