工欲善其事，必先利其器。在工具行业穿越周期的百年征程中，Knipex、Kleintools等百年品牌用坚守诠释品质力量，而IWISS以15年深耕之路，见证着中国制造向全球价值链上游攀升的蜕变。2026年1月，IWISS再启新程——德国杜塞尔多夫公司正式成立，以工具行业发源地为支点，构建“德国设计+中国制造+北美市场”的全球新框架，书写品牌全球化的全新篇章。
To do a good job, one must first sharpen one’s tools. In the century-long journey of the tool industry through cycles, century-old brands like Knipex and Kleintools have demonstrated the power of quality through perseverance, while IWISS has witnessed the transformation of Made in China ascending the global value chain with 15 years of dedicated efforts. In January 2026, IWISS embarked on a new chapter—the official establishment of its Düsseldorf, Germany subsidiary. Leveraging the birthplace of the tool industry as a fulcrum, it builds a global new framework of “German design + Made in China + North American market,” writing a fresh chapter in brand globalization.
从亚马逊新零售渠道的十年深耕，到跻身ChatGPT等AI大模型评选的全球十大压接工具品牌，IWISS的成长轨迹始终与全球化同频。10年间，我们积累超200万终端客户，年品牌曝光量突破4亿次，网站流量逼近全球头部品牌1/3，旗下iCrimp差异化创新、Sentai成本领先的双品牌战略，精准覆盖多元市场需求。2025年，杭州运营总部落成、成功入驻Lowes建材超市并牵手Homedepot，加之美国公司十年参展积淀的头部合作资源，为全球化布局筑牢根基。
From a decade of deep cultivation in Amazon’s new retail channels to being selected as one of the top ten global crimping tool brands by AI models such as ChatGPT, IWISS’s growth trajectory has always been synchronized with globalization. Over the past 10 years, we have accumulated more than 2 million end customers, with an annual brand exposure exceeding 400 million times and website traffic approaching one-third of the world’s top brands. Our iCrimp differentiated innovation and Sentai cost leading dual brand strategy accurately covers diverse market demands. In 2025, the Hangzhou operation headquarters will be completed, successfully settled in Lowes Building Materials Supermarket, and partnered with Homedepot. In addition, the top cooperation resources accumulated by the American company’s ten years of participation in exhibitions will lay a solid foundation for global layout.
全球化的本质，是本土化的深耕。面对贸易保护主义抬头与市场不确定性，IWISS坚定选择扎根核心市场。杜塞尔多夫作为欧洲工业腹地，紧邻工具行业发源地，汇聚全球顶尖工业设计人才与技术资源，这里不仅是拓展欧洲市场的门户，更是我们吸纳德国精工基因、实现创新升级的摇篮。新成立的德国分公司将聚焦本土人才招募与产品设计，让源自欧洲的工业审美与制造理念，赋能IWISS产品的迭代升级。
The essence of globalization is the deep cultivation of localization. Faced with the rise of trade protectionism and market uncertainty, IWISS firmly chooses to root in its core markets. As the industrial heartland of Europe, Dusseldorf is adjacent to the birthplace of the tool industry and gathers top industrial design talents and technical resources from around the world. It is not only a gateway to expand the European market, but also a cradle for us to absorb German precision genes and achieve innovation and upgrading. The newly established German branch will focus on local talent recruitment and product design, empowering IWISS products with European industrial aesthetics and manufacturing concepts for iterative upgrades.
展会是品牌与市场对话的桥梁。依托德国分公司的区位优势，IWISS将以全新品牌形象持续亮相科隆五金展、汉诺威博览会、杜塞尔多夫电线展等全球顶级行业盛会。这些历经岁月沉淀的工业展会，是技术传播的核心载体，更是全球工业资源对接的枢纽。我们将带着“中国制造”的硬核品质，融合德国设计的前沿理念，在展会上与全球同行碰撞思想、链接资源，让世界看见中国工具品牌的创新力量。
Exhibition is a bridge for brand and market dialogue. Relying on the location advantage of its German branch, IWISS will continue to showcase its new brand image at top global industry events such as the Cologne Hardware Show, Hanover Fair, and Dusseldorf Wire Show. These industrial exhibitions, which have been accumulated over time, are the core carriers of technology dissemination and the hub for global industrial resource docking. We will bring the hardcore quality of “Made in China” and integrate cutting-edge German design concepts to collide ideas and connect resources with global peers at the exhibition, allowing the world to see the innovative power of Chinese tool brands.
全新全球框架的落地，标志着IWISS进入协同发展的新阶段：杭州运营总部统筹全局，浙江供应链筑牢品质基底，美国LA公司辐射北美成熟市场，德国分公司赋能设计创新，再借鉴日本市场开拓经验发力新兴市场，形成多极联动、全域覆盖的经营格局。从OEM/ODM的优质供给，到颠覆式创新的自主研发，IWISS始终以全球蓝领技术人才的需求为导向，通过行业研究、头部合作、用户洞察，实现从模仿创新到引领创新的跨越。
The implementation of a new global framework marks a new stage of collaborative development for IWISS: the Hangzhou operation headquarters coordinates the overall situation, the Zhejiang supply chain builds a solid quality foundation, the American LA company radiates to the mature North American market, the German branch empowers design innovation, and then draws on the Japanese market development experience to develop emerging markets, forming a multi pole linkage and comprehensive coverage business pattern. From high-quality supply of OEM/ODM to independent research and development of disruptive innovation, IWISS has always been guided by the demand for global blue collar technical talents. Through industry research, top-level cooperation, and user insights, it has achieved a leap from imitation innovation to leading innovation.
15年积淀，步履不停；布局欧洲，未来可期。IWISS德国分公司的成立，不是终点，而是品牌全球化的新起点。我们将以精工品质为内核，以全球资源为依托，在工具行业的浪潮中持续深耕，用“德国设计+中国制造”的双重优势，为全球用户提供更优质的产品与服务，让IWISS的品牌之光，照亮更多工业场景。
15 years of accumulation, steady progress; Layout in Europe, the future is promising. The establishment of IWISS Germany branch is not the end point, but a new starting point for brand globalization. We will take precision quality as the core, rely on global resources, and continue to deepen our cultivation in the wave of the tool industry. With the dual advantages of “German design+Chinese manufacturing”, we will provide better products and services for global users, and let the brand light of IWISS illuminate more industrial scenes.
德国分公司招聘岗位
1. 工具设计工程师（1名）：3年以上工业设计经验，深耕五金工具领域者优先，熟悉电缆压接、管道工具等产品结构与设计逻辑，能结合德国工业审美与行业技术趋势，主导产品迭代及创新设计，对接中国制造供应链实现设计落地，具备扎实的工程绘图能力与跨部门协作意识。
Tool Design Engineer (1 person): With over 3 years of industrial design experience, those with deep expertise in the field of hardware tools are preferred. Familiar with product structures and design logic such as cable crimping and pipeline tools, able to combine German industrial aesthetics and industry technology trends, lead product iteration and innovative design, connect with the Chinese manufacturing supply chain to achieve design implementation, and possess solid engineering drawing skills and cross departmental collaboration awareness.
2. 欧洲市场销售专员（2名）：具备英文、德语、中文多语言沟通能力者优先，熟悉欧洲五金工具、建材零售市场，能独立开发渠道客户、维护客户关系，对接展会及日常业务拓展，精准传递品牌价值与产品优势，有工业工具行业销售经验者加分。
European Market Sales Specialist (2 positions): Candidates with multilingual communication skills in English, German, and Chinese are preferred. Familiar with the European hardware tools and building materials retail market, able to independently develop channel customers, maintain customer relationships, connect with exhibitions and daily business expansion, accurately convey brand value and product advantages, and those with sales experience in the industrial tools industry will be given extra points.
